Rick is a native of Pensacola, and graduate of the University of West Florida, where he received a B.A. in Business Administration. Rick was also a Division I athletic scholarship recipient.

After graduation, Rick launched his sales career in Atlanta, GA with a Fortune 100 company, where he began his specialization in business to business sales. It was in this capacity that Rick developed the skills necessary to negotiate and construct contracts that tenaciously protect his client’s interests. This skill set eventually led to a successful six year sales career, proceeded by two years as a specialized industry consultant.

Rick has been trained and inspired by some of the best from Dale Carnegie, Tom Hopkins, Jim Rohn and others. He enjoys the process of personal development and continually challenges himself to expand his philosophy of life.

“I was referred to Rick LaFrance by a co-worker and it was a great choice. Rick and his team were professional, responsive and helpful throughout the entire process. My modest average home sold in six days and Rick and his team were responsible for the quick full price sale.” ~ Client Review

“Rick went out of his way to help me sell my house. There were a lot of issues that needed to be tackled prior to even listing the home and he guided me through the process and led me to some great contractors to get the work done. Based on my situation, I believe that I could not have had a  smoother process with any other realtor.” ~ Client Review

“Rick, Bri, and the entire LaFrance Team are awesome. Rick is very knowledgeable, helpful, and honest. He made my home buying experience fun, easy and not very stressful at all. He communicated great, showed actual interest in what I wanted in a home, and managed my time well for going out and looking at homes. The overall experience with Rick was THE BEST!!” ~ Client Review

“Rick and his team were amazing to work with!  Having not bought or sold a house in 18 years my husband and I were so pleasantly surprised with the ease of every transaction with Rick’s help.  I would recommend him and his team to anyone wanting to buy or sell a house, you will not be disappointed!” ~ Client Review

“Extremely happy with the service! They were responsive, helpful, and honest throughout the process which was very important to us. We will be exclusively looking to use the LaFrance team for any and all future real-estate needs!!” ~ Client Review

“Mr. LaFrance was referred to me by an agent close to the area. I was very pleased with both the level of service and the outcomes of the sale of my home.  This was a completely stress free experience with Mr. LaFrance getting me top dollar for the sale of my home. I highly recommend Mr. LaFrance to anyone looking to buy or sell their home.” ~ Client Review

“We were in great hands with Rick and his team from start to finish. It was unsettling to handle most of this process from another city but Rick took care of everything. He and his team are knowledgeable, efficient, responsive and personable. Wonderful experience!” ~ Client Review