NRRB is the premier real estate lead generation source for consumers to connect with credible, reliable and trust worthy real estate agents in every city across the country. We strive to be a leader in the advancement of real estate leads displaying trust in the marketplace.

NRRB’S Real Estate Lead Generation Principles of Trust are a complete set of guidelines, measures and best practices focused on how real estate agents should engage with consumers in all situations – with honesty, integrity & fairness. NRRB lead membership is a privilege and not every real estate agent or agency is eligible to join our real estate lead program. Only real estate agents and their agencies who meet our Performance Standards and Principles of Trust are invited to join to NRRB’S lead generation program.

Principles of Trust

• Commitment… Take individual responsibility for meeting shared goals and honoring commitments to clients, our communities and associates.
• Compassion… Understand the importance of acting with empathy and developing meaningful relationships that will positively influence our associates and consumers.
• Quality… Provide outstanding service, quality and unsurpassed dedication that, together, deliver premium value to the real estate marketplace.
• Integrity… Obey client’s lawful instructions in a timely manner and uphold the highest standards in all our actions.
• Teamwork… Work together, across boundaries and in partnership, to meet consumer needs and achieve partnered goals.
• Respect… Value all clients and their diversity, providing elite service to all.
• Good Citizenship… Seek to find ways in which to engage and support the communities where we live and work, through volunteerism, civic involvement and leading by example.
• Personal Accountability… Keep our commitments to one another and to those we serve through accepting ownership for the quality of the work we produce. We have a strong desire to win in the marketplace and in every aspect of our business, and each associate accepts personal responsibility for achieving organizational success.
• Confidentiality… Maintain client’s private, confidential information and best interests above all else.
• Good Standing Member… Maintain good standing membership.